Built by a production company, for production companies

Story

After 10 years running a production company — managing crews, tracking gear across shoots, building budgets in spreadsheets and chasing invoices through email — we knew there had to be a better way.

We tried every tool out there. Generic project management apps that needed endless customisation to approximate a production workflow. Equipment rental software that couldn’t handle budgets. Accounting tools that had no concept of a shoot day.

Nothing was built for how production companies actually work. So we built it ourselves.

10 years

running a video production company before the first line of code

758

products in the built-in gear library

2

languages, English and Danish — call sheets included

1

project per job, from the pitch to the invoice

Why this exists

Hi,

For ten years I ran a video production company. The budget lived in one spreadsheet, the gear list in another, review links in someone’s inbox and the call sheet in a group chat. Every job meant typing the same things into five places, and every hand-off was a chance to drop something.

I built ProductionPal so a production lives in one place, from the first idea to the last invoice, for everyone who touches it. We run our own productions on it every day.

If that sounds like your week, I’d love for you to try it, and to hear what it’s missing.

ABAlexander BachmannFounder

Principles

Give every production company one system that runs the job end to end

Production-first design.

Every decision starts with “how do production companies actually do this?” Not generic patterns adapted after the fact.

Numbers you can trust.

Issued documents don’t change under you: line-item snapshots, a history of who changed what, and the exact PDF that went out.

Fewer things, finished.

We’d rather do fewer things well than overwhelm you with half-built ones. Every feature ships finished.

Built in the open.

We build alongside real production companies, and feedback shapes the roadmap. Early adopters aren’t beta testers — they’re co-creators.

Get in touch

Questions, feedback, or a workflow to talk through?

We’d love to hear from you. Or read the guides to see how it works.

[email protected]

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About – ProductionPal